There could be several reasons for the success of “why this kolaveri di” songs. Here are a few possible reasons;
(1) The magical lyrics:
“White skin-u girl-u girl-u, girl-u heart-u black-u.” Anyone can actually sing this song with little or no effort without knowing what it means. In addition, it’s a love song. The song was supposedly sung by a person who had been unlucky in love. Most people in their lives face this particular scenario hence can easily associate with the song. Lovers can easily sing the song to their other halfs.
The released video is the actual making of Kolaveri Di team and not a picturised version. It shows Danush practicing the “soup” song. Others such as, Aishwarya, Shruti Hassan are sitting close and listening to the song with him. The actual movie will be pictured differently from what is being shown.
(3) New refreshing sound:
The lovers of Kolaveri song are saying that sound, tune and music are very refreshing and pleasant. It has been composed by young Anirudh Ravichander.
The director of the move “Three” desired to have a common and easy song for bathroom singers. The song does not restrict any group or community or age. The female version of why this Kolaveri di has been promised by Sony Entertainment (India). But currently an unofficial female version of Kolaveri di is doing the rounds on internet. The theme is so basic that any tune can be made. Just add "U" at the end. After couple of days after release, different language versions are made and are shared over the internet.
(5) Use of social networks:
A big part was played by social networking sites. The song was shared on Twitter, Facebook and other networks like rapid fire. Radio stations in Chennai have reported that more than 90% listeners have requested this song several times over.
(6) Celebrity production:
What is with politicians and film stars in India? Their sons and daughters and rest of their family are pushed into the profession. The song is by Dhanush, who is son-in-law of RajaniKant. The movie “3” is directed by RajaniKant’s daughter Aishwarya Ranajikant. Shruti Hassan happens to be co-star with Dhanush in the move “3”. She is the daughter of Kamal Hassan and classical dancer.
(7) Applauded by other stars:
The song was appreciated by Big B Amitabh Bachchan and tweeted about it.
Youtube Gold award: Why this kolaveri di becomes bigger and bigger everyday. Youtube have awarded Gold award for the song. Time magazine has why this kolaveri di this week what more we want for a movie or for a first time writer.
Dhanush is flying high appreceation from all over the world. Dhanush recently met the Abhishek Bachchan and wished for Beti b and Abhishek have showed interest to sing Kolaveri di Hinglish version.
Why this kolaveri di is going to beat Justin Bieber's Baby for sure...Anirudh the music director of ''Why this Kolaveri di'' tweeted today ''Thank you all for making us receive the YouTube Gold Award! And also for making us feature in the TIME Magazine! Completely speechless! :)
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